Are you cleaning out your closet and want to earn a little money while doing so? Are you wanting to dip your feet into the re-seller world? You might already have a selling app, like Postmark, and have a few products up and ready for purchase and now you’re wanting to know how you can take your account to the next level.
I’ve been a seller on the Poshmark app for about two years now. I am not a popular seller, nor have I made a career out of it, but I am a product photographer. I’m also a top rated seller and have sold almost half of my listings. Alright, enough about me. As a photographer, I can tell you that having the right images are a crucial part to selling anything. They do not have to be top notch professional images, but having good photos will make it easier for customers to buy your product.
There’s a few key elements to get your items recognized. For example- the right price and listing items correctly for search engines- are both very important things to have for each items. You can choose to stop there, and most sellers do, but there is one other major factor that is often times overlooked. The quality and type of photos are also a key element for your product to stand out from all other listings.
As a product photographer- I can not stress how important your photos need to be. Go online to any major e-commerce company like Anthropology, Etsy, Pottery Barn, Zara, and you’ll see that images are a dominate element for selling products.
Goodness- I can feel what you are about to scream at me:
“But I’m not a photographer, neither do I have any photo skills nor equipment!”
Yes- I understand your concern, but I’m here to say that you already have everything you need. All it takes is a mobile phone, informative photos, and a basic understanding of photo editing.
All photos used in this blog post were taken with my beloved iPhone 5SE (which, sadly discontinued). “ I’m so mad!” Anyways, the point is- you don’t need a fancy camera, or any expensive equipment of any kind. In fact- 80% of my listings on my Poshmark were taken with an iPhone. 100% of my photos were lit with natural light and all images were edited using only my iPhone- including the photos that were taken with my point and shoot camera.
To avoid a lengthy blog post- I’ve decided to divide this tutorial up into three parts. For today- I’ll be specifically talking about informative images and the types of photos you need. In a second post- I’ll write about how to take quality photos and lastly I’ll have a third post on how you can edit photos using the phone you already own.
You decided to keep reading? If so, i’m glad to see your persistency.
Informative Images That Serve A Purpose
Lets talk about the psychology of images! When it comes to re-selling the more photos you have the less questions people will ask. This is also true for product description, but I strongly believe that images are equally important as text. Most apps and websites will allow you to publish multiple photos for each listing. Poshmark, for example, will allow up to eight images for one product. Always try to use up all photo slots if possible. Each image needs to have it’s own purpose to encourage customers into buying your product. Better yet- customers might choose your item over other similar listings. Lets talk about each photo.
Two Full View Images
Your product listing photo is the first image a potential buyer will see. For your first image- chose a full view that will showcase your entire item.
I also buy on Poshmark and from my experience as customer- sellers should have a second full view shot for the very last image. Most apps and websites will be viewed on a mobile phone, meaning people will most likely see your images vertical, if not horizontally. Your customer will eventually scroll down to the product information and the last photo they see should be of the entire product. This makes it easy for your customer to, once again, view your product as they read the text information. Essentially- they won’t have to scroll all the way to the first image.
Top / Side / Bottom or Back Images
Showcasing these three angles are important because, in a sense, it gives your customer an approximate view of your products hight and depth. In regards to selling footwear- some shoes look different if viewed from the top, especially if it has pointed toes. You will also need to show the bottom wear and tear of a used shoe. If you are selling something new- having a photo of the un-used sole will ensure your customer that is brand new. It’s all about building trust.
Sizes / Close Ups / Defects
Humans are visual people. Written information will always help, but to show a person all the details is a step closer to a successful sell.
Always include an image of your products size.
This is VERY important if you are selling footwear. Be aware that most apps like Poshmark tend to generalize the sizing of shoes. For example- if a women’s shoe size is a EU 37, it will be listed as a US size 7. Being this size my self, and having worked in the footwear industry- I know for a fact that a EU 37 is actually equivalent to a US 6.5 - 7. The same is true for a EU size 38. It will be published as a US size 8- when in truth EU 38 is actually a US 7.5 - 8. (I’ll save this specific topic for another blog post.) I don’t know why an app like poshmark would generalize shoe sizing but it should be fixed. It’s not good for both seller and customer. Sorry for the rant but you should be aware of this issue.
The topic of shoe sizing is a hot mess but ultimately whether if it’s footwear or apparel, sizing can vary depending on how it is made and company brand. Make it easy for your customer by having images of the actual size and brand. This will lead to a confident purchase with no questions asked.
* If you want to be more descriptive with your images- invest in a ruler so that you can photograph it next to your item.
Having detailed close up shots are another way of having great visual information. You should always include close up shots for item brands; labels showing the types of material used to create the item; and any unique details. Once again- having these images will help to re-sell your item.
Lastly- don’t be afraid to include images of any and all defects. The following images below are from two separate listings on my Poshmark. Both had visible defects which I clearly stated by text and photo. Both items were sold to happy customers who were aware of all flaws.
Putting It All Together
The example below is from a listing on my poshmark- Dolce Vita Black Leather Booties. You can see that all images are informative and all serve a purpose for one product.
This listing has the following images:
A full view image of product.
Top and side views.
Bottom/ back view.
Image of a defect - soles/ used item.
Close up of product brand.
Detail close ups of material and heel.
Detail shot of actual size.
2nd full view image of product.
If you are trying to re-sell items on any platform, whether it be on eBay, Etsy, Thredup, Depop, or Poshmark, the right kind of photos are very important. They need to be visually informative. Doing this- you will start getting sales, avoid any surprise returns and earn 5 star ratings!
I hope this “how to” blog post helps you on your re-selling journey. If you have any questions- leave a comment below. Follow to see my next blog post where I’ll write about quality images without any expensive equipment.
See you soon!